The goal of UX research is to prioritize the user and help bridge the gap between what a business thinks the user needs and what the user actually needs, before an expensive and time-consuming product is made. 0:00 Introduction to UX Research 5:00 Choosing the Right Research Method 10:18 Benefits and Drawbacks of Research Methods 13:36 Identify Types of Bias in UX Research This video is part of the Google UX Design Certificate, where you’ll learn how to design mobile apps and responsive websites. You’ll follow the design process from beginning to end: empathizing with users, defining their pain points, ...
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